Why You’re Not Making Sales Online (And What To Do About It)
If you’ve been showing up online, posting consistently, maybe even investing in ads—and you’re still not seeing the sales roll in, you’re probably asking yourself: What am I doing wrong?
Here’s the truth: the reason you’re not making sales isn’t because of your price, your product, or your work ethic. It’s because you’re attracting the wrong clients.
The Mirror Effect: Why Wrong Clients Show Up
The clients you bring into your world are often a reflection of your own stories, habits, and beliefs.
If you’ve been underpricing your offers because you fear people won’t pay more, you’ll attract people who don’t value what you do. If you doubt your own expertise, you’ll bring in clients who hesitate, stall, or second-guess everything. And if your sales approach doesn’t align with your values, you’ll attract people who feel off and don’t fully commit.
It’s like holding up a mirror—whatever you put out is exactly what comes back to you.
The Difference Between Wrong Clients and Right Clients
Wrong clients will question your prices, drag their feet when it’s time to invest, drain your time and energy, and often struggle to get results because they’re not fully aligned.
Right clients are the complete opposite. They’re excited to work with you, they trust your guidance, they take action and see results quickly, and they’re willing to pay premium because they value transformation, not just information.
When you shift into working with the right clients, business feels light, exciting, and rewarding.
The Mindset Quiz: Where Do You Stand?
One of the tools I use with my clients is a simple reflection I call the Mindset Quiz.
Think about how you respond when sales don’t go as planned:
Do you start questioning yourself and slow down? (Hesitant Seller)
Do you tweak things and try again after overthinking it? (Careful Strategist)
Or do you double down, increase your visibility, and keep inviting people in confidently? (Confident Closer)
The first two mindsets keep you in a cycle of attracting hesitant buyers. But when you step into being a Confident Closer, you naturally call in buyers who trust your certainty and are ready to invest.
My Personal Turning Point
When I first started, I undercharged for everything. I thought lowering my prices would help more people say yes. But what I got were clients who wanted discounts, delayed decisions, and resisted doing the work.
When I finally raised my prices and stood firm in my value, everything changed. I started attracting clients who were serious, committed, and excited to get results. And honestly? It made me love my business again.
The Shift You Can Make This Week
Take a hard look at your current clients. Do they energize you or exhaust you? Do they reflect where you want to go—or where you’ve been stuck?
If you want to start bringing in clients who feel aligned and are happy to pay for your expertise, it starts with shifting your beliefs and your positioning.
To help with that, I created my Academy Profit Playbook. It’s a free guide where I share the exact steps I used to scale to multiple six figures in under a year. Inside, you’ll see how to attract better clients and create offers that actually sell.
👉 Grab it here: https://academysixdm.com/academyplaybook-page
Final Thought
Making more sales isn’t about hustling harder—it’s about attracting better. When you align your energy and your messaging with the clients you really want, everything shifts. The right people show up, the sales become easier, and your business finally feels like freedom.
